The Challenge

Customer satisfaction at Luminex relies on a clear and professional presentation of research ideas and results, which fosters long-term relationships and overall success. However, if communication is ineffective, it can impede customers' ability to obtain board approval and secure sufficient funding to bring their products to market. Yet, despite having access to Photoshop and PowerPoint, LuminexPLORE scientists faced challenges and usability issues when creating images. Struggles with PowerPoint's limitations, licensing restrictions related to online image use, and the complexity and time-consuming nature of Photoshop pose significant obstacles to achieving effective communication. By addressing these shortcomings, Luminex can enhance customer satisfaction, streamline the figure creation process, and establish stronger connections with clientele.
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The Solution

At Luminex, Joanna Dragich, Ph.D. Scientist III in the LuminexPLORE Lab focuses on customer life science research and biopharma customer applications and development, wherein she noticed several team members creating figures using BioRender. Prompted by the figures’ quality and accuracy, she realized that by leveraging BioRender, she had a powerful tool that would enable her to convey complex ideas and customize visuals, and enhance presentations and materials used for customer communication.

Upon discovering BioRender’s value, Joanna swiftly incorporated it into customer presentations. Furthermore, BioRender supported her approach when conveying intricate ideas and customized visuals, resulting in quality and consistent presentation improvements. With its extensive library of professionally designed icons and templates, BioRender enhances the visual impact and professionalism of presentations for customers, facilitating clearer and more engaging scientific communication. Joanna explains, “We present data that describes intricate microscopic and biological interactions, and it's crucial for our customers to visualize and understand its significance. Personally, as a visual learner, BioRender helps me and can help others grasp the meaning behind complex ideas, facilitating effective decision-making and understanding."

Demonstrating the effectiveness of products and services is paramount at Luminex, especially in navigating FDA regulations and gaining approvals from scientists, customers, and their boards. BioRender provides LuminexPLORE team members with a platform to effectively communicate the significance and outcomes of Luminex's solutions. By leveraging BioRender's user-friendly interface and exportability of figures, team members can seamlessly incorporate visual representations of data and experiment results into publications and presentations, ensuring accurate and compelling communication of their research.

“BioRender helps us up our game in presenting results professionally and in a way that's easy to understand and interpret. It enhances our customer relationships, especially with potential long-term partners, by providing and communicating with them using visually compelling presentations." - Joanna Dragich, Scientist III

Figures created using BioRender enable Luminex’s customers to easily grasp and comprehend complex concepts, particularly during crucial stages like feasibility design and development. Joanna effectively bridges knowledge gaps by using figures and detailed explanations, ensuring that customers fully understand the underlying technology and its implications. By utilizing BioRender to deliver visually appealing and easily interpretable outputs, Joanna fosters stronger customer relationships and facilitates informed decision-making.
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The Results

LuminexPLORE Lab’s implementation of BioRender has yielded positive results, particularly in clear and consistent customer communication, as this fosters meaningful discussion valuable to those customers who may not always have familiarity with the underlying technology and might require detailed explanations. Thus, BioRender is an effective tool in elucidating the technology’s intricacies and purpose as it allows for improved customer understanding and engagement.

"We're in a partnership with our customers, and it's crucial for them to understand the functionality and capabilities of our technology, particularly as it pertains to measuring what they require for various applications that impact human health. Clear and careful communication of scientific ideas is of utmost importance in building trust and ensuring the effective utilization of our technology." - Joanna Dragich, Scientist III

The figures BioRender has produced have garnered customer appreciation, as customers often request additional visuals for their executives or venture capitalists funding their projects. This positive response underscores the value and impact of BioRender in customer interactions, and Joanna believes that using BioRender in customer meetings will further emphasize the significance of effective communication with stakeholders.

In addition, BioRender has proven to be a time-saving tool, especially when compared to more traditional software like Photoshop, since its time efficiency and simplicity are particularly advantageous for scientists who may not have extensive graphic design experience. By simplifying the creation of internal materials, BioRender contributes to improving the overall quality and impact of Luminex's communications both internally and externally. The LuminexPLORE team’s adoption of BioRender has resulted in enhanced customer communication, facilitated detailed technology explanations, and generated customer appreciation for the visual figures produced. Therefore, this positions BioRender as an asset in customer meetings. 
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About Luminex

Luminex provides patented and customizable life science technology primarily for the biopharma industry. Offering a wide range of applicable solutions in diverse markets including life science research, pharmaceutical drug discovery, biomedical research, genomic and proteomic research, and food safety, Luminex accelerates reliable answers while simplifying complexity and delivers certainty with a seamless experience. Learn more: www.luminexcorp.com.