Growth/Digital Marketing Manager
Job Title: Growth/Digital Marketing Manager
Location: Toronto, Ontario (on-site position)
Start Date: ASAP
Compensation: Paid, commensurate with experience
BioRender is a software tool that allows scientists to accelerate groundbreaking research across the life sciences by making it 100x easier to communicate their work. We reduce the time it takes to visually communicate research from 10-20 hours to just 10-20 minutes while drastically improving outputs. We aim to save scientists over 1 Billion hours of wasted time per year so they can spend it on solving the important things, like curing cancer.
BioRender is a young, fast growing company backed by an incredible group of investors, including Y-Combinator, Refactor and some of the most successful Life Science entrepreneurs in the world.
Our customers range from the world’s largest pharmaceutical and biotech companies to the most renowned universities and research institutions.
We are looking for a creative, numbers-driven digital marketing manager who can build and execute a strong digital strategy to generate broader awareness and demand for BioRender within the life science community.
Own the digital marketing strategy and planning
Execute all digital marketing campaigns in-house or through 3rd-party vendors
Optimize BioRender's website, landing pages, and blog to improve organic traffic
Research new publications for content syndication that reach BioRender’s target audience
Design effective campaign landing pages and improve conversion rates
Perform A/B testing on website and marketing campaigns
Run email marketing and manage the lead nurture program
Develop social media strategy, execute day-to-day social media engagement, and grow BioRender's social media followers
Own the marketing database including list-building activities
Monitor, analyze and report on the impact, engagement, reach and traffic metrics for BioRender's digital campaigns, content, blog and social media efforts
Manage SEM, online advertising, and retargeting
Cultivate customer advocates, develop case studies, and engage with customers for speaking opportunities and other marketing activities
2-4 years experience and proven success in digital marketing
Strong knowledge of SEO, SEM, Google AdWords, Google Analytics, LinkedIn and Facebook advertising, retargeting, and A/B testing
Creative in crafting digital campaigns and written communications
Skilled at social media, especially Twitter and Instagram
Deep understanding of digital marketing metrics and analytics
Strong numbers orientation with an aptitude for experimentation and constant improvement of marketing campaigns
Experience in B2B enterprise software, a strong preference
Knowledge of Salesforce and marketing tools, a plus
BA or BS in Biology, life sciences, or related field, preferred but not a requirement
Self-starter with ability to thrive in a fast-paced environment
Excellent organizational skills and ability to manage multiple projects
Strong attention to detail
Compensation & Benefits:
Competitive salary + options
High-growth position in the early stage of a promising company
Key placement with important responsibilities in the organization
Alignment of your professional growth with the company’s growth
Free coffee and weekly lunches
Regular company off-sites
Apply: Please email email@example.com with your resume, availability and a short blurb about yourself.